Loscam is celebrating a meaningful milestone in 2025 — the 10th anniversary of the Pink Pallet Campaign, a CSR initiative dedicated to supporting breast cancer awareness across Australia and New Zealand. What started in 2016 as a simple but powerful gesture—painting pallets pink to spark conversations—has evolved into a longstanding tradition that brings teams and communities together every October.
Ten Years of Advocacy and Team Spirit
Over the past decade, Loscam teams across ANZ have embraced the Pink Pallet Campaign with creativity and heart. From morning teas and depot‑based activities to awareness sessions, pink‑themed photo moments, and collaborative charity fundraisers, employees have continuously found ways to amplify the message of support and solidarity.
Pink pallets have appeared in warehouses, offices, customer locations, and on social media feeds—each serving as a reminder that awareness saves lives, and that no one should navigate a breast cancer journey alone.
This 10‑year milestone offered a chance to reflect on how far the campaign has come and the strong sense of unity it continues to inspire.
Customer Partnership That Made the Celebration Even Stronger
A highlight of this year's campaign was the generous support from Olga's Fine Foods, one of Loscam’s valued customers. Their donation of premium sausages fueled the energy and community spirit at the Wingfield SA depot’s fundraising event.
The lively atmosphere—filled with teamwork, encouragement, and shared purpose—showcased how meaningful outcomes can grow when customers and communities join forces.
Loscam extends sincere thanks to Olga's Fine Foods for helping make the anniversary celebration truly memorable.
A Symbol of Hope That Continues to Unite
The Pink Pallet remains a vibrant icon across Loscam's network—a symbol of compassion, unity, and collective action. Over ten years, it has become more than a painted pallet; it has become a reminder that when teams stand together, they can create a genuine and lasting impact.
Looking Ahead: Building the Next Decade of Impact
As Loscam continues strengthening its community engagement and social responsibility efforts, the Pink Pallet Campaign will remain a cornerstone initiative. With the ongoing support of employees, partners, and customers, the company is committed to shaping the next decade of awareness, advocacy, and meaningful contribution—one pink pallet at a time.
Loscam expresses heartfelt appreciation to everyone who helped make this 10th anniversary an inspiring and impactful year.